A film by Yin Min

Give me a messy problem. I'll get it moving.

Customer experience & product. Ex-Alibaba, founder of Gankan. Open to new roles.

View CV Email me

Glass office buildings and a lawn at Alibaba's Binjiang campus in Hangzhou.

A paved walkway beside the long office buildings of Alibaba's Xixi campus.

Colleagues from the Customer Operations team at an Alibaba event, handing out orange cards and gift boxes at a table.

Photos: Danielinblue, CC BY-SA 4.0

Scene one · Hangzhou · Jan to Sep 2024

Alibaba

Senior Customer Experience Executive. I handled high-stakes disputes for APASS, the programme for Alibaba's highest-value customers.

One dispute. About RMB 200,000. Stuck for five months.

I settled it in a week.By negotiating with the merchant under the platform's rules. The customer sent a silk banner to say thanks.

~30complex disputes resolved

90%customer satisfaction

85%+first-call resolution

Top 10%of the team

Scene two · France · 2026

Cannes

Assistant to the Event Director for Wing Sight at the 79th Cannes Film Festival.

Yin Min in a black suit with a festival lanyard and a stack of folders, inside the Palais des Festivals. — Palais des Festivals

The red carpet at the Cannes Film Festival seen from above, photographers along both sides. — The red carpet

The pink and blue entrance arch to the Marché du Film, with visitors walking in. — Marché du Film

Yin Min with two other SKEMA orientation leaders in red t-shirts, posing at the SKEMA Welcome Ceremony 2026 photo wall. — SKEMA Welcome Ceremony

In May, I joined Wing Sight at the 79th Cannes Film Festival, as assistant to the event director.

Two events to organise: the Chinese Cinema+ Forum at the Marché du Film.

And China Night.The Golden Coast Gala. Three days on the ground, helping organise it.

Later, at SKEMA, I guided 23 students from 14 countries through orientation.

Scene three · Founder · Jun 2026 to now

Gankan

My own iOS app. It shows every purchase as the hours of work it cost.

wireframe v1

wireframe v2

wireframe v3

Gankan app in English: the home screen with an hourglass showing 67% of the month spent, a savings goal view, and the amount keypad.

I threw away my first wireframes.

As a user, I wasn't interested in my own product.

Then I kept fixing what I found.

Developer registration, back-and-forth with Apple support, TestFlight feedback: each round showed me a problem I had not seen.

Idea to App Store submission in four months.

4months, idea to submission

20TestFlight beta users

Built with an AI coding agent (Claude Code) instead of hiring developers. Beta feedback led to a home-page redesign.

Scene three, continued · Gankan

The launch film

38 seconds.

Visit gankanapp.com

An empty cinema, a projector beam crossing toward a blank screen.

Scene four · France · Jan to Apr 2026

Poppy Skincare

Consulting project. A solo-founded French skincare brand was launching on Shopify. I owned what the customer meets, from first video to delivery email.

Seven people posing together in front of a large red chameleon statue at SKEMA Business School, one of them holding a small jar of skincare cream. — With the Poppy team at SKEMA.

A jar of Poppy Skincare's poppy cream beside a red poppy flower. — Poppy's cream. Image: Poppy Skincare.

The customer journey I owned

First click to delivery

Discover: the TikTok growth roadmap, from organic tests to paid.
Buy: co-built the Shopify store; owned the Cream and Duo product pages.
After purchase: designed the automated emails (order, shipping, delivery, abandoned cart) and ran end-to-end QA.

Scene five · Cannes · Sep 2026 to Apr 2027

EuropIA

Consulting project, in progress. An AI institute is building a film streaming platform. I plan the user research on who it should serve.

An AI-film streaming platform, launching at WAIFF 2027.

The first question: who should it serve first?

I am planning 18 to 24 interviews with viewers, creators and sponsors to find out.

What I am doing

Three workstreams

Research: 18 to 24 interviews with viewers, creators and sponsors.
Strategy: business model and go-to-market for EuropIA Play.
Design: brand assets and early UX direction.

Negotiationfrom Alibaba

Cross-culturalfrom Cannes

Idea to productfrom Gankan

A user's eyefrom Poppy

Researchfrom EuropIA

Scene six · Villefranche-sur-Mer

From here, it connects.

Five scenes, five skills. Each one gave me something I needed in the next.

In detail

My experience

The same story, as a CV. Preview the PDF.

Experience

Jun 2026 to now: Founder, Gankan · iOS app · gankanapp.com
Idea to App Store submission in four months with an AI coding agent. 20-user TestFlight beta led to a home-page redesign and a roadmap led by multi-currency and Chinese-English support. Launch plan across Xiaohongshu, Douyin, TikTok and LinkedIn.
Sep 2026 to Apr 2027: Consulting project, Institut EuropIA · Cannes
Business model and go-to-market for EuropIA Play, an AI-film streaming platform launching at WAIFF 2027. Planning 18 to 24 interviews with viewers, creators and sponsors. Brand assets and early UX direction.
Jul to Sep 2026: Orientation Leader, SKEMA Business School
Guided 23 students from 14 countries through orientation; answered questions on healthcare, banking, visas and housing.
May 2026: Assistant to the Event Director, 79th Cannes Film Festival · Wing Sight
Helped organise the Chinese Cinema+ Forum at the Marché du Film and the China Night Golden Coast Gala.
Jan to Apr 2026: Consulting project, Poppy Skincare · France
Co-built the Shopify store and owned the Cream and Duo product pages. Designed the automated email system with end-to-end QA. Owned the TikTok growth roadmap.
Jan to Sep 2024: Senior Customer Experience Executive, Alibaba Group · Hangzhou
Settled a dispute worth about RMB 200,000 in one week after five months of deadlock. About 30 complex disputes: 90% CSAT, 85%+ first-call resolution, top 10% of the team. Worked with the compensation, data platform and merchant teams on service improvements.
Sep 2022 to Mar 2023: Website Development Assistant Intern, IPSIDE · Chengdu
QA and acceptance testing on the company website; about 100 Douyin and WeChat posts.

Education and skills

Expected Jul 2027: MSc Digital Marketing and AI · SKEMA Business School
Nov 2025: MA Intercultural Communication · Lancaster University, Merit
Jun 2023: BA French Language and Literature · Chengdu International Studies University
Languages: Mandarin Chinese (native), English (fluent), French (fluent)
Tools: Claude Code and Codex, n8n, Expo (React Native), Supabase, GitHub, App Store Connect, TestFlight, Figma, Canva, Notion

Filmed on location in

ChinaChengdu, Hangzhou
United KingdomLancaster
FranceSophia Antipolis, Cannes
ChinaChengdu, Hangzhou
United KingdomLancaster
FranceSophia Antipolis, Cannes

Next scene

Open to new roles.

Email me LinkedIn View CV